History

Nihonbashi Revitalization Plan

The Mitsui Group and Nihonbashi

The Mitsui Echigo-ya Gofukuten (kimono dealer), the origin of the Mitsui Group, was established in Nihonbashi in 1673. The history of the relationship between Nihonbashi, which developed as the economic and cultural center of Japan, and the Mitsui Group stretches back over more than 300 years. In order to give form to our attachment to and our appreciation of Nihonbashi, Mitsui Fudosan Co., Ltd. launched the “Nihonbashi Revitalization Plan,” a project to revitalize the Nihonbashi area and create new attractions centered on the concept of “preserve, revive, and create” the area as a general developer that plays a key role in urban development. The public and private sectors and the local community continue to work together to enliven the Nihonbashi area.

In this content, we look back on the long history of Nihonbashi and introduce the “Nihonbashi Revitalization Plan,” which aims to create a new town where tradition and innovation coexist. We hope you will take the time to read to the end.

“Illustration of Surugacho Echigo-ya,” Masanobu Okumura, Isetan Mitsukoshi Ltd. Collection
“Mitsui Bank Building in Surugacho” from the series Famous Places in Tokyo, 1874, Utagawa Hiroshige (3rd generation), Mie Prefectural Museum Collection

We will introduce the history of the city and the “Nihonbashi Revitalization Plan” from the perspective of Nihonbashi’s roads, commerce, and culture, as well as the future of Nihonbashi after the plan is completed.